The E-Class Mercedes marks 20,000 made in India cars for the company and this is perhaps fitting that it is an E-Class because almost half of all Mercedes cars sold in India are E-class. For Mercedes, the Indian drive has been one of the most special. The company says it will grow more than 50 per cent in the next 2-3 years.
Mercedes Benz India MD & CEO Wilfried Aulbur says, “With the current developments, we are on a very good path and I am sure this path will continue for the next 5-10 years.”
Last year, Mercedes sold 2,500 cars, which is more than half of India's luxury car market of 4,500 units. This year the company says it will sell more than 4000 units.
And it's not just cars, Mercedes has introduced the Actros range of trucks which will also contribute significantly to volumes.
“Our task is to get significant and enough volumes in the market. It is currently not a demand problem we are having,” Aulbur added.
And to satisfy this robust demand Mercedes is moving out of its current facility to a plant that is five times larger.
This present facility has a capacity of 4000 units annually but the new plant at Chakan will start with a capacity of 5000 units.
And its not the only the popular cars that will be assembled there.
And its not the only the popular cars that will be assembled there.
The company will also assemble the Actros range of trucks along with bus chassis. Mercedes benz buses are expected to hit Indian roads in the second half of 2008.
The new plant will come up at an investment of Rs 250 crore and can be ramped up to a capacity of 20000 units over the next 5-8 years.
The new plant will come up at an investment of Rs 250 crore and can be ramped up to a capacity of 20000 units over the next 5-8 years.
